Sent with very high importance. To the in-box of every business in the capital. Here's your one chance to buck the trend of the recent recession and make a few, well, bucks.
The Olympics offers businesses an unprecedented opportunity to cash in on the increase footfall in the area, even if your business doesn't happen to be the official cereal bar or dog food of London 2012.
That's why so many shop fronts are sprucing up their facades, some totally rebuilding, others getting a fresh lick of paint or brand new signage.
All will be competing for attention as the athletes compete for gold.
The Olympics used to be about championing amateur sports, didn't it. Now the professional money men are grabbing a slice of the five-ringed pie.
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